THE METRO: Follows some of the conventions of a tabloid
- Reports on Celebrities/Gossip- Short Articles
- Uses slang
- Short headlines using puns, alliteration, etc.
- Coloured boxed-in Masthead
- Lower aged target audience attracted by gossip
- Inexpensive (Free)
- Manipulated images
Also follows broadsheet conventions
- Does report on regional news, crime, events, etc. as well as celebrities
KM Newspapers: Follow conventions of a broadsheet
- In-depth coverage in articles
- Formal, articulate language
- Factual
- Focuses on news, crime, events, etc. in the region
- Expensive (65p, which is 45p more expensive than a well established national newspaper such as The Independent which retails at 20p)
- Images are candid/naturalistic on scene/normal people (not celebrities) that corresponds with the articles.
- Maturer target audience attracted by formal, articulate articles.
This Is Kent editions: Follows conventions of broadsheets
- Informed headlines
- Concentrates on regional news
- Factual and articulate articles
- In-depth lengthy articles
- Naturalistic/on scene images
- Maturer target audience attracted by their formal, serious news reports.
- Advertisements for for costly things, not what young people would be looking to buy (house appliances, care homes, services, etc.)
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