When I presented this front cover to my focus group, the general comments that I got was that it was plain and boring. I then asked them what I should improve on and they believed that the layout was completely off as it looked like the two advertisements were squishing the newspaper content together. Working from this feedback, I went back and completely re-designed the layout, during this time I had also created a logo (the design process can be found here) which is why it is featured in the latest draft.
I then gave out my new layout and asked them to write down what they thought could make it better. These are some of the responses:
- Needs a colourful house style
- More images
- Eye catching headlines
- Bright colours
I worked with these feedback and decided to create a blues and black colour scheme to fit with my new logo and its coastal theme and location. I changed font sizes and made them bolder to stand out more. I only added one more image so not to over crowed the page, but made sure that the headlines accompanying them were 'eye catching'.
This shows the last two drafts of my front cover, I am pretty happy with my final one and it will only take a few minor tweeks to have it as my final piece
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